Internet Marketing Plan Overview
The term internet marketing covers a wide of variety of online opportunities for entreprenuers and established businesses to explore in the sale and or development of old and new ideas using the world wide web.
Just as it’s done in the offline world, an online plan or strategy can be the difference between success or failure. With so many ways to tap into the online market it is advisable to investigate as many options as possible before jumping into a project.
One of the first obstacles that must be understood is the overall navigation of the web and the habits of the search engines. No matter which plan or strategy you choose, a brief understanding of SEO will enable you to set the proper foundations for a long term profitable successful business.
Another consideration when deciding on how to proceed with an online business is selection of a niche. Brave entreprenuers planning to venture in with unique idea are wise to conduct some preliminary market research to see if their contribution will be well received by the public. At the same time, some things you would never expect to work or happen can become an overnight success when properly advertised and presented to the public. Ever hear of the pet rock or mood rings?
With niche selection and SEO comprehension behind, there are still many considerations to follow and each idea will have a slightly different plan of attack – although there are in place some general formulas that can get anyone going in the right direction. Once you are able do decipher the formula best suited for your business, it is a simple matter of filling in the smaller details and seeing a project to completion.
A proper internet marketing plan can keep you on track and your ultimate goals in sight.
Originally posted 2009-06-15 09:37:38. Republished by Blog Post Promoter
Don’t Drink and GoDaddy
Starting a new business can be really exciting, and you never know when that big idea might strike. But before you get too excited, lock up that wallet until you are truly ready.
I’ve done it myself in the past, and I’m sure I wasn’t alone. Relaxing in the evening with friends, perhaps having an elixer and Boom! The idea strikes. “Wow, wouldn’t that make a great idea for a website?” A dash to GoDaddy to see if the domain names are available. “Eurika! This is going to be so cool…”
The next day’s hangover is overshadowed by the grand thoughts of the evening before. A year later it is time to renew the domain – and nothing was ever done with it. There was never any keyword research to begin with and it has no value what so ever.
No matter what your budget is, before you spend a dime there should always be a solid plan in place on what you intend to do with things. It is easy to be persuaded in sales copy by those savvy internet marketers who will convince you what they are selling is the best thing since sliced bread, and that urgency that tickles your inner being tells you if you don’t buy it now your whole business is in jeopardy. Don’t fall for it. At least, not unless it is something that will truly help your business.
Sometimes there are special sales at Godaddy where dot infos are an easy .99 cents. Those too can cause you to lose control – but don’t be misled. There is one reason of which you can forgive yourself. Typically at GoDaddy if you purchase 5 domains in one shot, you get free privacy for all of them. Otherwise that privacy is more expensive to order individually than adding on 4 more dot infos. This would be one reason to snatch some up, but keep in mind it is only free for the first year and when renewals come around you’ll probably want to drop those unnecessary domains as they will jump up to the 10 dollar price to renew.
Before spending anything, go over your internet marketing plan to make sure it is not only within your budget, but that what you are spending on has a real purpose.
Originally posted 2009-12-11 06:29:26. Republished by Blog Post Promoter
Finally Chose a Domain
Filed under: Article Marketing, Market Research, The Big Debate - Article vs Video Marketing, Video Marketing, internet marketing plan
The big deadline for the work of 300 articles and 300 videos will be here March 17th. I’ve had roughly 9 days to do some organizing and planning whilst running another business that is in desperate need of some viral marketing of its own.
I had been debating how to get the best results from my 100 articles about article marketing, and where I was going to point those links to.
If you don’t know it already, I’m actually not too keen on articles. I typically feel some restraint – but I am going full blast into becoming the best expert I can on the topic and sharing freely as much on the subject as I can. I am giving it my honest best go to soak up as much as I can.
At one point I was just going to do this with the topics of article marketing and video marketing, but now have some wild card topics for the last 100.
Someone in my hot poll thread at the WF asked,
So, you’d be making 75 videos and 75 articles for each product?
The problem I see with this is: How do you make 75 videos about video creation without already mentioning basically everything that matters for video creation?
I mention this because my reply to the concern was,
How do you make 75 articles about article creation without already mentioning basically everything that matters for article creation?
In actuality, there will be 100 articles about article creation/marketing, etc. – not sure what happened to the math that day.
Anyway, much of what is needed for video creation such as the answers is already on the web somewhere. And same with article marketing and article creation.
It boils down to a “time” factor.
People are willing to pay for information that is actually “free” if it has been assembled and collected nicely into a package that will save them time looking it all up. Time is that one thing we can never get back.
Back to the plan, I want to have a site to showcase all my articles and information about article marketing, and I want to have a site to showcase all my videos and information about video marketing. Makes sense right?
The real question then lies in the monetization plan. Initially I wanted to just promote a course on article marketing, and one on video marketing. I have access to BOTH – but I will be already exposing and sharing a lot of information on those topics. The sensible thing to do is to offer those things, but also offer things that are not just digital information. For instance, what would be a useful tool for an article marketer? What would speed up their process in creating articles? Just doing a Google search, there are all kinds of tools that can help you assemble and create articles quickly.
There is article creation software, article submission software, and other tools to assist.
The same is true with video. People need access to photos, video loops, music, and even video creation software for those who really want to get into it.
I would be silly to limit the number of products offered to just courses. At the same time, I need to investigate best I can anything I do recommend. And it would not be wise to sell something in every email sent by an autoresponder.
I will funnel traffic to two blogs. Each blog will have a sign up for something “free” that will help my new subscribers. I will be able to judge this contest partly with the number of sign-ups.
Here is where things get a little crazy, and some “creative” tracking needs to be done. Let me explain.
Lets take that 100 articles about article marketing. I need to track how many subscribers come in from my articles on Ezine, and how many are directed to the sites from Youtube. Keep in mind, there will be 100 articles about article marketing, and 100 videos about article marketing. I can either split this into two squeeze pages, or 2 blogs, or a squeeze page directed from youtube and perhaps just a link directly to the blog from ezine as they are very specific on landing pages offered int the links and really want to see valuable content on the sites.
To save myself some time and avoid duplicate content issues on the Articles blog (which will be located at http://articleparticles.com) I will be installing Steven Fullmans WP Unique, which makes the article appear as unique content in the eyes of google. I will also need there to be some unique content initially to get the blog approved by Ezine as a site worthy of linking to.
I would like to be able to display the articles and videos of each for each site. The videos will play at the top, with the option to scroll down to actually read the materials.
Here is what I will have. A blog about article marketing that shows videos, and has article about article marketing, and I need to know what traffic was generated from ezine, and which from youtube. Let’s say I have 10 people visit from Ezine, and 10 visitors from Youtube – how do I really know which ones are “buying?” Do I just run this as a traffic experiment or traffic to conversions? The best way I can think to break this down is into 2 landing pages that are DIFFERENT lists. Through Aweber I can track the clicks on links in my autoresponders, and will need to have 2 affiliate codes for each product.
What a pickle eh?
My original poll question was:
If you had to choose between getting 300 videos, and 300 articles, which do you think would convert better and lead to more sales?
While some of this is obviously a traffic game, should I disregard conversions? Are article readers and clickers buyers? Are my video watchers going to click and ultimately buy something?
It is of no point for me to toot the benefits of video marketing if it brings traffic, but the traffic does not buy.
While I could just buy some cheap dot info’s and skip the whole list building thing, would I not just be throwing away traffic? It would be the easy path, but I’m not so sure it is the best for long term benefits of the work going into this challenge and plan.
I don’t even want to go into the mess of tracking and analyzing my results.
Fortunately some affiliate programs (IE clickbank) do allow you to create a unique tracking code for campaigns you put in place.
As you can see, there is a lot of pre-planning needed for this experiment aside from the creation of 300 articles and 300 videos. I dare say the creation of those is the “easy” part at this point.
I hope to be back soon with a nice method in place. I have only 91 days to my deadline.
Originally posted 2009-12-16 10:59:11. Republished by Blog Post Promoter
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